Selling your home is a big deal. You might want to sell next week or you are over a year away and starting your research. No matter your timing, I’m ready to start collaborating if you are.
You have a lot of options for who to hire and you’re wondering if I’m a good choice. I ask that you give me a chance. I don’t get all the interviews in town but I can tell you that the people who get to know me choose to hire me almost every time. Their testimonials tell a recurring story that focuses on themes like: professionalism, stress-free, integrity, honesty, knowledgeable and personable.
You will also notice past clients mention repeatedly that I’m not pushy. That’s true and it’s important to me. I also really want your business. Let’s make that crystal clear. I’m fighting for your business because I want you to have someone on your team. The goal is to build a relationship of trust where we work closely together to select strategies that fit your needs.
Philosophy
I provide professional, honest advice. Sometimes my best advice is something you might not want to hear, but I’m going to say it if I believe it’s beneficial. The great thing for you (the most important part of my philosophy) is that you are the boss. I will support the course of action you choose and do all I can to achieve your objective. You will be fully informed.
- You will be fully informed.
- I share all the industry secrets and put all the cards on the table.
- I am your expert advisor.
- You are the decision maker.
Approach to communicating with Buyers and their agents:
The process of marketing and communication is about influencing the emotional state of the buyer. We want them to always be in a positive frame of mind. That means we want to impress, exceed expectations and never disappoint. What I communicate and when I choose to do so is always calculated.
Steps to success:
- Give the prospective buyers enough to get them excited and get them in the door.
- Impress them when they arrive. Never overstate something to the point that when seen in person the buyer sees less than expected. The objective is to exceed expectations and turn up the positive emotional dial.
- Provide detailed information. Buyers feel respected and that the property has nothing to hide.
- Support the Buyer’s agent. Help them succeed. Give the agent all the tools to help us close the sale.
The objective is to empower both the buyers and their agents. The listing agent should be the expert on the property and the area. It’s my job to ensure I gather as much relevant information I can. I have found that the most consistent path to success is to then deliver this information concisely, and without pressure or limitation. The buyers’ agents are empowered and far more informed than they are on other properties. The buyer is further informed and made to feel comfortable and confident.
The ultimate objective is consumer confidence. When the buyers are confident that they are fully informed they tend to make offers with less hesitation and present much better offers. We will get more offers, and better offers.
Guiding Principles:
- Focus on listening to the client’s goals.
- Provide honest advice.
- Empower people to make informed decisions.